Experience Lighthouse: text mining for customer success at Bci
- Industry
- Banking · customer experience
- Type of work
- Text mining & classification
- Period
- 2018
Confidential project: code and data are not public.
Architecture
Goal
Give the customer success team an organized read of what customers said across every channel: which service or product they talked about, and in what tone.
What I did
- We brought together experiences from several channels: emails, transcribed calls and support cases.
- We used classic text mining: word counts, TF-IDF and truncated SVD.
- I coordinated manual labeling with the experience teams: more than 10,000 labeled interactions to train the models.
- We trained multi-label XGBoost models in Python to classify each experience by service, product and sentiment, with runs scheduled in Airflow.
- We put the results in Power BI so the team could cross channels, products and tone.
Results
- 10.000+
- interactions labeled with the experience teams